Template-Type: ReDIF-Article 1.0
Author-Name: Ibidunni Ayodotun Stephen
Author-Email: stephenibidunni@yahoo.co.uk
Author-Workplace-Name: Covenant University - Nigeria

Author-Name: Falola Hezekiah Olubusayo
Author-Email: hezekiaholubusayo@yahoo.com
Author-Workplace-Name: Covenant University - Nigeria

Title: Impact of Strategic Orientation Dimensions on New Product Development in Agro-based Nigerian Firms

Abstract: This study explores the impact of strategic orientation dimensions on new product development capability of firms in the agro-business industry. The study based on questionnaires administered to selected agro-based firms in Lagos and Ogun states (Nigeria) utilized descriptive statistics, Pearson’s correlation to analyze the data obtained for the study. Results of data analysis showed that there exist positive relationship between strategic orientation dimensions and new product development. However, aggressiveness, analysis and riskiness dimension were found not to have any effect on new product development. The study recommends that the adoption of appropriate strategic orientation by agro-based firms to enhance their intentions of developing new products can aid constant innovations and engagement in research and development that result in designing products that will satisfy customer needs.

Classification-JEL: O13, Q18
Keywords: Strategic Orientation, Strategic Orientation dimensions, New product development, Agro-based firms, Strategy

Journal: Economics and Management Research Projects: An International Journal
Pages: 1-8
Volume: 3
Issue: 1
Year: 2013
Month: December
File-URL: http://www.fep.up.pt/repec/por/emrpij/files/EMRPIJ.v3.is1.p1.8.pdf
File-Format: Application/pdf
Handle: RePEc:por:emrpij:v:3:y:2013:i:1:p:1-8